There have been many new arrivals on the betting scene since the turn of the century, and whilst some have already been and gone, one company who have made a big splash, and appear to be here to stay are the Malta- and Guernsey-based, Betway.
Officially known as The Betway Group and owned by parent company Rosehall Global, the company supplies a number of products spanning just about the whole gambling spectrum. Their products include Betway Sportspook, Betway Casino, Betway Vegas, Betway Bingo, Betway Poker, Hippodrome Online Casino and Bingo On The Box. Whatever your favourite flavour of gambling entertainment, Betway has you covered.
Betway may be based in Malta and Guernsey, but also has offices in London, the Isle of Man and Capetown, and holds licences in 12 countries overall. Their primary focus is the major European markets such as the UK, Italy and Germany, but they are also a global business, reaching as far afield as South Africa and Mexico.
A member of the European Sports Security Association, the Independent Betting Adjudication Service and the Remote Gambling Association; and accredited by the highly respected eCOGRA, wherever Betway operates, it can be counted upon to provide a high-quality, secure and reliable product.
Betway also deserves plenty of credit for the backing it provides to a number of major sports. Sponsoring big events in horse racing, boxing, darts, snooker, tennis, eSports and more, the simple yet effective white on black logo has rapidly become a familiar sight in the sporting world.
With high profile names such as Richard Johnson, Davy Russell, Silvestre de Sousa and Mike Tindall already counting amongst those to have acted as brand ambassadors, it is no surprise that Betway has been one of the biggest arrivals in the online betting world in the past 15 years. Here we take a look at some of the major events in the company’s history.
2006: Company Founded
The fledgling company comes into being as a private enterprise in Gzira, Malta and slowly sets about developing the site and brand. The Betway corporate website offers little information on the early years of the company but we know from experience that it took them a while to get to grips with the world of online betting.
They gained something of a bad reputation for a variety of reasons, one of which was their overly complex bonus terms that often seemed designed with one thing in mind – making winning virtually impossible! However, they changed their management staff a number of times and began to clean up their act, earning improved online reviews and beginning to get rid of the bad rep that initially dogged them.
2014: Sponsorship and Advertising Push
Having slowly grown its customer base in its formative years, 2013 to 14 seems to mark the period when the company focussed on making a concerted push into the mainstream. Backed by respected advertising company Saatchi & Saatchi, Betway upped its promotional campaign across Europe.
Part of this campaign included increasing sponsorship of major sporting events, with the Queen Mother Champion Chase, Premier League Darts and the big British boxing clash between Carl Froch and George Groves included amongst this early foray.
February 2015: Betway Goes West
In the company’s highest profile sponsorship move to date, Betway becomes the official sponsors of Premier League club West Ham United, in an initial two and a half year deal worth £20million.
The backing of West Ham may have been the real headline grabber in 2015, but the company’s sports sponsorship was by no means restricted to football, with horse racing’s Lincoln Handicap, Summer Plate, Solario Stakes, Chester Cup, Great Voltigeur Stakes and Yorkshire Cup helping promote the site. Betway also sponsored snooker’s UK Championship, tennis’s Davis Cup and the UK’s largest eSports tournament, the ESL Cup, as they added more events to an ever widening sponsorship portfolio.
April 2015: Bingo Backed
One of the company’s staple brands, Dream Bingo felt the benefit of a successful major relaunch, backed by a new website and TV advertising campaign.
June 2015: Bingo Prize
In what was a big year for bingo at Betway, the company also landed the prize for the best new online bingo site at the WhichBingo Awards.
Read more on this as reported by SBC News.
October 2015: World Record Jackpot
More positive press was to come the company’s way later in 2015 thanks to the slot exploits of UK resident Jon Heywood. Playing on the appropriately named Mega Moolah slot on the site, Mr Heywood struck gold to hit a jackpot of £13,209,300. As reported by Guinness at the time that was then a world record sum for an online slots win.
2016: Betway In Belgium & Ninjas In Pyjamas
Belgian sport feels the benefit of Betway’s sponsorship reach, with the company lending its backing to top flight side Anderlecht, and the country’s Croky Cup competition (effectively the Belgian FA Cup).
Also in 2016 Betway further emphasises it’s support for the growing eSports community through its sponsorship of the Swedish Counterstrike team, Ninjas In Pyjamas, in addition to being a key player in the relaunch of the previously defunct Mibr (Made In Brazil) team.
2017: Spin Casino launched
Betway’s online casino offering is expanded with the launch of the Spin Casino brand, which quickly proves to be a popular addition to the roster.
2017: Sponors Léganes
In another eye-catching sponsorship move, Betway lends it support to La Liga outfit Léganes, based in the outskirts of Madrid.
2017: Big Fences
2017 saw Betway up the ante in its support for horse racing, becoming official sponsors of the Kingmaker Novices’ Chase, Kingwell Hurdle and the King Charlees II Stakes. On top of that they made a huge leap by signing a three year deal to become the official betting partner of Aintree’s Grand National meeting – thus putting itself firmly in the shop window at one of the biggest meetings in the world.
2019: Hammers Extension
Betway’s sponsorship of West Ham United seems to be working out for both sides, with 2019 seeing a significant six-year extension agreed.
March 2020: Big Fine
In a rare piece of negative publicity, the company was fined a record £11.6million for being adjudged to have failed in its duty of customer protection and money laundering checks.