There are hundreds of bookmakers out there who will happily take bets on football, and we’ve tried most of them.
We keep saying it, but we only feature bookmakers who we use ourselves and who we trust with our own money, so we have no hesitation recommending them to others.
The bookies on this site are all very tightly regulated, take their responsibilities to their customers extremely seriously, and have approachable and helpful customer service teams that are readily available.
Crucially, they all also offer some fantastic football betting offers, bonuses and free bets to help stack the odds in your favour when you are betting on the greatest sport on the planet. So take a look at some of the highlights of the bookmakers we feature and then take your pick of which you’d like to join.
Betfair made betting exchanges mainstream but now offer the full array of betting options including a traditional sportsbook (effectively a "standard" bookie). Founded at the turn of the millennium, Betfair rapidly went from strength to strength and within a decade was handling more transactions than all European stock exchanges combined! Their innovation truly changed the betting landscape and since then they have continued to be pioneers in the betting world.
They have offices around the globe and are licensed and regulated in a huge number of countries too. A 2016 merger with Paddy Power created a true betting giant and although the two sites remain separate, the combined know-how and financial clout has helped make Betfair even stronger. The design of their site, range of markets, strong odds and brilliant offers mean they really are a must-have account for any regular punter.
888sport is the main sports betting arm of a site that also includes poker, bingo and casino suites. Whilst their roots were in online casinos there is no doubt that this polished betting site now offers a first class experience for those wanting to bet on sports, politics, TV and much more. They offer a huge range of markets from a wide range of countries so chances are, if you want to bet on it, 888sport will offer odds on it.
Whether you want to bet on the move or from a desktop, the design and functionality of the site are excellent, with the predominantly black colour scheme stylish and easy on the eye. 888sport offer a great sign up offer for new customers and plenty for existing players too so why not give them a try?
Coral are a household name when it comes to betting in the UK and have been established for almost 100 years. There have been more than a few changes of ownership in that time but the high class offering has remained a constant. Coral offer a wide range of sports betting options, including an excellent selection of football markets with above average odds, as well as poker, bingo and casino games.
Their polished site is quick and easy to use and with a generous sign up bonus on offer to new customers they are well worth giving a try. The free bet is great for betting on football, although it can be used on other sports too, and is supplemented by a solid range of offers and promotions for existing customers too. Why not check Coral out today?
With origins that reach back to 1886, Ladbrokes grew into one of the biggest gambling firms in the world, and they had fingers in plenty of other pies from casinos to hotels to homeware stores! Through their long and rich history they have had some scrapes, but have always been at the forefront of innovation and expansion in the betting world.
Now a modern bookie with a wide online presence, Ladbrokes have joined forces with Coral and are still one of the biggest and most popular gambling firms in the world. As they stride forth confidently in the current century Ladbrokes are showing no signs of slowing down as they look for more ways to impress their gambling customers with a wide range of betting offers, markets and tools for punters to use.
BetVictor is one of the best known UK bookies, despite the fact they stopped having shops on the high street (then as Victor Chandler) many moons ago. Whilst their name and ownership has changed many times over the years they have stayed true to the long-time ethos of the business, which was captured by the nickname “the gentleman bookmaker”.
Their roots go back to first part of the 20th century, but they were one of the first big UK bookies to embrace modern technology and the online world. They now operate in more than 150 countries around the world and offer the full suite of gambling facilities – alongside their core sports betting offering – including poker, bingo, casino, live casino and much more. With a polished site and regular, great offers they are an excellent choice, especially for anyone who loves betting on football or horse racing.
Betway may be something of a newcomer to the online betting scene, at least in relative terms, but they have made rapid strides to quickly move themselves into the front rank of operators. Staying true to their core values of providing customers and business partners with an unrivalled experience, the company only seems to grow in prominence with each passing year, thanks in no small part to Betway’s generous backing of a range of sporting events.
A thoroughly modern company, it’s no surprise that Betway are up there with the best when it comes to the provision of a sleek and intuitive site. Backing this up with excellent customer service, quality promotions – such as the 4 To Win competition – and a full suite of gambling products, from sports betting to bingo and beyond, they are likely to remain one of the first ports of call for online punters for some time to come.
From humble beginnings in 1960s Salford, brothers Fred and Peter Done have built Betfred into one of the major players on the British betting scene. Strongly represented on the high-street, and with a flourishing online business, the company continues to go from strength to strength. Recent moves into the Spanish and US markets certainly suggest they aren’t finished growing just yet.
The company undoubtedly has its roots in traditional bookmaking values, but also has a flair for innovation which other firms have struggled to match. The success of Betfred inventions such as the Lucky 15 and “Goals Galore” coupons, can be seen in just how widely imitated they have become. Betfred is now a thoroughly modern betting operator, offering a full gambling suite including sports betting, casino, bingo, poker and more. Whether you are betting in-shop or online, “The Bonus King” can be counted upon to provide one of the smoothest and best value betting experiences around.
Irish bookie Paddy Power are known for their imaginative (some would say brash) marketing ploys, but beneath the “cheeky chappy” image lies an innovative and well-run bookmaker that is often ahead of its rivals. Founded in 1988 in Dublin by a trio of astute bookmakers, Paddy Power were an unashamedly loud and proud high street bookie with distinctive branding and a penchant for (and skill at) garnering public attention.
It paid off for them, from their betting shop days through the advent of their internet and then mobile gambling offerings, and then to their merger with Betfair and other gambling firms. Paddy Power have shown over the years that their focus on giving customers what they want and through running some memorable (sometimes bordering on tasteless) marketing campaigns they can attract and retain plenty of customers. With fingers in the betting pies of the United States, Australia and beyond, Paddy Power (now part of the Flutter Entertainment group) look as solid as ever.
William Hill is one of the biggest and best betting companies in the UK. Over the years, the company has expanded enormously, turning themselves into a popular choice of service with punters. Founded in 1934 by Mr William Hill, the betting company has grown stronger and stronger each year. They now employ over 12,000 people in 10 countries worldwide.
In a highly innovative and competitive industry, William Hill has quickly become one of the most recognised faces in the sports betting industry. Since the start of online betting, William Hill has thrived, with more than two million people downloading their popular betting app in 2014. The move into the US market two years prior was also a milestone step for the company. For those wanting a bet on the high street or online, look no further than William Hill.
From their humble beginnings in a bedroom in Earl’s Court, Unibet grew into a major player in the world of gambling. Through initially diving headlong into offering telephone betting, then embracing the internet gaming innovations, Unibet was able to grow swiftly. Offering customers more stats and information than many of their rivals they became a trusted bookmaker with a reputation for putting customers first.
Unibet grew through the years in part through a series of shrewd acquisitions in the gambling world, eventually buying well-known brands such as Stan James and 32Red. The formation of an umbrella organisation, the Kindred Group, allowed the firm to retain brand diversity while pooling their knowledge and resources. Unibet are a great example of how solid business strategy and a customer-focussed approach can pay dividends in the world of gambling.
Picking a Good Betting Site for Football
When it comes to deciding which bookie to place your football bets with, there are a number of factors to consider. What you deem to be most important depends on your attitude to risk, as well as how, why, and when you bet, not to mention what type of punter you are.
We only work with a relatively small number of bookies that we use personally because that way we can keep a proper eye on them and keep all of our information current. We only like to bet with big names that we know can be trusted 100%.
As such, all the betting sites we feature score very highly in all of the following areas:
- Trust, honesty, and fairness
- Odds and range of markets
- Ongoing offers for existing customers
- Site design and usability
- Mobile site/app
- Free bet or welcome offer/bonus
- Extra features such as streaming and in-play options